Linnea Gandhi(nee

Research details

Linnea Gandhi heads Decision Science at BehavioralSight, helping businesses integrate insights and methodologies from psychology and statistics into their research programs and corporate strategies. She also coaches professionals one-on-one on ways to reduce error in their everyday decisions. Prior, she was Managing Director of TGG Group—where she collaborated with leading psychologists to develop behaviorally-informed tools and experiments for various clients in financial services, human resources, and healthcare—and was a consultant for the Boston Consulting Group. With published works in Harvard Business Review, Gandhi writes and speaks about topics such as noise in decision-making, nudging, and strategies to improve measurement and experimentation in business.